Many business owners will be familiar with the Pareto principle, more commonly known as the 80/20 rule. That rule suggests that roughly 80% of consequences come from 20% of causes. For the eBay seller, this might mean that 80% of your sales will come from just 20% of your products. That means there’s potentially a lot of stock sitting on your warehouse shelves doing absolutely nothing.
When you consider that slow-moving stock costs you money in terms of depreciation, storage costs, and lost opportunities due to all the money tied up in it, anything you can do to move that stock again should be a priority.
eBay listing optimisation
When businesses manage thousands of listings, it can be challenging to ensure that they are all fully optimised. This might mean that listings created many weeks, months, or even years ago no longer comply with eBay listing best practices. When your listings fail to abide by those eBay best practices, the chances of being found on eBay search are next to zero. Is it any wonder your eBay sales have fallen off a cliff?
If your listings have become fatigued and fallen in terms of visibility, it’s time to start looking for marginal gains.
A great place to start is with an eBay listing health check. You can then start fixing them when you understand how your listings are viewed and prioritised by eBay.
We have, of course, written numerous posts on this blog about how you can optimise your eBay listings. However, a good starting point will always be taking a look at your titles, images, and shipping policies. Then you can look should also look at your branding and, where possible, including video in your listings.
It would help to consider how an eBay promoted listings campaign could improve your visibility and engagement. Remember, if you are paying for results, you will always find it more beneficial to promote a fully optimised eBay listing.
Small changes can deliver significant results
If you are managing thousands of listings, it’s essential not to let the scale of the job become overwhelming.
While it might sound counter-intuitive, you should always start with your most popular listings. These listings are your bread and butter. You don’t want them to fall off the metaphorical cliff while worrying about less profitable listings.
Once you have optimised your most popular items, you can start working down through your listings in manageable numbers.
It’s always a good idea to schedule a time for listing optimization. This could be part of your daily routine or perhaps a more substantial block of time in your weekly/monthly schedule.
Start your eBay optimisation strategy now
Remember, the hardest part of this optimisation journey is taking your first step. So if you need a little guidance, why not book a free 15-minute consultancy call with one of our eBay optimisation experts to set you on the right path.
