Online retailers on the BigCommerce platform enjoyed a 31% increase in Gross Merchandise Volume (GMV) this Black Friday compared to the previous year. This success was bolstered by a 25% increase in total orders and a 4.5% increase in Actual Order Value (AOV).
BigCommerce merchants also had many reasons to be thankful this Thanksgiving, with GMV on the holiday jumping by 23% and sales increasing by 22% on 2021 data. With retail stores closed and families busy celebrating the holiday together, much of this growth came from mobile commerce.
This incredible growth flies in the face of industry pundits who predicted that online retailers might actually see a decline in sales in 2022. It also highlights the continued importance of major sales events like Black Friday at a time of changing consumer shopping habits, with people shopping for the holidays earlier than ever.
An Economy Beating eCommerce Solution
These figures are particularly impressive considering the current global economic situation and ongoing concerns about inflation and the cost-of-living crisis. This success in otherwise turbulent times highlights the importance of partnering with a robust, scalable and flexible eCommerce solution.
Highlighting their merchants’ success, Brent Bellm, chief executive officer at BigCommerce, said: “Given the soft global economy, this year’s peak holiday sales week is more important than ever. With a year-over-year sales increase of 31% on Black Friday and 23% on Thanksgiving, BigCommerce merchants grew significantly faster than overall eCommerce. Our merchants sell more by taking advantage of BigCommerce’s industry-leading capabilities in customer experience, multi-storefront expansion and omnichannel selling.”
Are You Ready to Go Big?
As a preferred BigCommerce design and build partner, Frooition is perfectly placed to help migrate your business to the BigCommerce platform.
To learn more about how Frooition works with retailers to build beautifully intuitive eCommerce websites on the BigCommerce platform, check out our BigCommerce portfolio of clients and case studies. Alternatively, book a free discovery call with one of our BigCommerce design and build experts here.
