According to research conducted by eBay Ads UK, nearly a quarter (24%) of consumers plan to purchase garden items in the coming weeks. The survey also reveals that shoppers are considering investing in their outdoor spaces earlier than ever, with a third of them getting their gardens ready before the warmer months.

Staying Home

There are several factors behind the surge in Brits investing in their gardens. Half of those surveyed suggested they use their outdoor spaces more than they did in previous years. The COVID-19 pandemic significantly influenced people to become more engaged with their gardens.

The cost-of-living crisis is another primary consideration highlighted by people looking to spend more time in their gardens as they forgo more expensive days out and vacations.

Garden Party

However, it’s not all doom and gloom that is leading people to want to stay at home and enjoy their gardens.

Looking at current buying habits, British consumers are looking to party in their gardens. Of course, some of these celebrations will be connected to the King’s Coronation bank holiday weekend. But it’s also clear that Brits are simply increasingly viewing their gardens as outdoor living spaces where they want to hang out with friends and family.

So what are people buying:

• 22% intend to purchase items such as a patio set or hammock.
• 20% who plan to buy outdoor decorations.
• Searches for both ‘bbq’ and ‘hot tub’ are expected to increase by around 70% in April 2023 compared with the previous month.

Outdoor Living

Highlighting the growing trend for outdoor living, Upasana Gupta, General Manager for eBay Ads UK, said, “We have observed that up to 80% of outdoor living sales occur between March and July 1. With the warmer months just around the corner, our research clearly shows that investing in their garden or outdoor space during this time is at the top of Brits’ agendas. Whether that’s purchasing leisure items like hammocks or hot tubs or decking their space out to host garden parties – consumers intend to upgrade their outdoor areas in lieu of going out. As emphasis on both cost and second-hand stock continues to grow, brands and sellers must be ready to nurture this growing need.”

Learn More

Frooition works with leading eBay sellers across every category, optimising their performance on the online marketplace with design and listing best practices.

Recent examples of home and garden retailers we’ve worked with include:

• Impact Furniture: Since 2005 Impact Furniture has been delivering excellent quality contemporary and traditional household furniture to their eBay customers.
• Direct Plants: A Unique, Family Owned & Ran Online Plant & Tree Nursery, Set in Rural Norfolk, Selling High Quality Plants & Trees, Delivered Direct to Your Door.

To learn more about how Frooition can help your business grow on eBay, schedule a call with one of our design and optimisation experts today.