Following its successful collaboration with Love Island’s Tasha Ghouri, eBay UK has announced Love Island’s Tom Clare as its Pre-Loved Ambassador for men’s fashion. The partnership aims to encourage more men to shop for pre-owned clothing, highlighting the environmental and economic benefits of buying second-hand.

This announcement comes as searches for men’s pre-loved clothing on eBay UK are up almost 100% compared to last year, showing the nation’s growing appetite. Despite this, more than half of men (51%) still admit to never or rarely purchasing second-hand clothing.

An Influential Figure in Men’s Fashion

Tom Clare, who appeared on the hit UK reality show in 2023, has become an influential figure in the world of men’s fashion. As part of his role as Pre-Loved Ambassador, he will showcase a curated selection of pre-owned clothing from eBay’s vast marketplace, highlighting the style and quality of second-hand items.

By working with Tom Clare, eBay hopes to encourage more men to explore the world of pre-owned fashion while also raising awareness about the environmental benefits of buying second-hand.

Reducing Waste

Buying pre-owned clothing is an excellent way to reduce waste and lower the environmental impact of fashion. By extending the lifespan of clothing, shoppers can help reduce the amount of textiles that end up in landfills each year. eBay suggests that shoppers can divert 6,000 tonnes of clothing from entering landfill by buying just one pre-loved fashion item instead of a new one a month. Second-hand shopping can also save consumers money, as pre-owned items are often sold at a fraction of their original retail price.

As the new Pre-Loved Ambassador for men’s fashion on eBay, Tom Clare will be sharing his tips for finding the best pre-owned clothing deals and highlighting some of the stylish options available on the platform. With his help, eBay hopes to encourage more men to embrace sustainable fashion and shop for pre-owned clothing.

High-End Fashion

Speaking to journalists about his appointment, Tom Clare said, “I’ve always been into fashion and making sure the outfits I put together look good. Going into the villa, I was buzzing as I knew there would be clothes in there from brands that I really love, like Reiss, Prada, Palace, and COS. All the boys had so much fun getting ready in the evenings, going through eBay’s pre-loved shared wardrobe, and chatting about what we were going to wear. I do really think wearing pre-loved gives you the chance to explore and create your own unique style – and by working with eBay, I hope we can inspire more men to be more experimental in their fashion and pick pre-loved first.”

Kirsty Keoghan, Global GM of Fashion at eBay, said, “We’re thrilled to be working with Tom to expand the conversation around pre-loved into menswear. With Tom championing pre-loved in the villa night after night, it felt like a no-brainer for him to join Tasha in helping our mission to change the way consumers shop for clothes. It’s fantastic to see more of an interest in pre-loved menswear, with searches for men’s pre-loved clothing up almost 100% on eBay compared to last year, but there is still so much more to be done – regardless of our gender, we all have a part to play to slow down fashion.”

Learn More

Frooition works with leading eBay sellers across every category, optimising their performance on the online marketplace with design and listing best practices.

Recent examples of fashion retailers we’ve worked with include:

• RESHOES: Focused on providing top quality second hand footwear at unbeatable prices with customer service and company values you can trust.
• Linda’s Stuff: As one of the largest sellers of fashion apparel & accessories on eBay, Linda’s Stuff offers a coveted collection of designer goods that is second to none.
• Revival Vintage:  A UK business specialising in 40s, 50s & 60s fashion.

To learn more about how Frooition can help your business grow on eBay, schedule a call with one of our design and optimisation experts today.