One of the many good things about selling on eBay is the ease with which you can add items to the online marketplace. If you are just starting out, eBay’s seller tools will actively help you to create the perfect listing and set you on your journey towards becoming a successful seller. But as your business grows and the size of your inventory increases, those easy-to-use web and mobile forms can become rather labour-intensive, taking too much time to add and edit listings and you then need some more sophisticated eBay selling software.

Why Do You Need eBay Selling Software?

Smart eBay sellers know that any time they can save in managing their listings, they can invest in locating new stock, developing new sales channels, and improving their customers’ experience. It’s all about becoming a more efficient and professional seller.

Frooition offers its clients a dedicated suite of software to help sellers manage their eBay design templates, add new listings, bulk revise existing listings, and optimise many aspects of their eBay business.

Frooition eBay Selling Software

Our clients tell us that Frooition’s eBay selling software enables them to expertly manage tasks that used to take them multiple hours (or even days) when done manually in a matter of minutes.

What would you do with all the extra time our software gave back to you?

If you sell on eBay, we’d love to give you a free tour of our software and show you how it can help you become a more efficient and effective seller. In the meantime, here’s a quick overview of the platform:

eBay Design Management

All aspects of your eBay design templates, from project management to design approval, can be managed in Frooition software.

Frooition’s software also allows sellers to manage multiple listing designs from a single account, giving them the freedom to present their business in multiple formats or even sell as different businesses.

eBay Listing Software

Frooition’s eBay Listing Software offers the ability to list your products quickly and easily on eBay. The listing tool, which is under constant development, is one of the fastest ways to list to the online marketplace. As such, eBay listings, including bespoke design templates, can be launched in less than 60 seconds.

Unique features of the eBay Listing Software include:

• Compatible with all 3rd party listing tools (see below)
• Compliance report: Check if products are compatible with the eBay Catalogue (Product Based eBay Shopping Experience)
• Create pre-set shipping and business policies (write once and use many times)
• Create Multi-variation listings in seconds
• Build up Parts compatibility in a few clicks instead of hundreds
• Launch products using multiple different templates
• Add active content compliant videos to listings
• Launch classified listings with design

eBay Category Feature Finder

Sellers need an easy way to find which options are mandatory in their chosen categories. This is particularly important to sellers who use a feed-based listing system rather than the eBay ‘Sell Your Item’ form.

The Frooition eBay Category Feature Finder tool works for all eBay sites and countries. Frooition has worked closely with eBay to build the functionality to ensure that it is always fully up to date with any changes eBay make to the platform.

eBay for Motors

Motors sellers (parts & vehicles) have some of the most extensive custom functionality requirements of any seller group. Sellers typically have a lot of stock and a lot of information to share with their customers. Buyers must be assured that the parts they buy will fit their vehicles. Frooition has developed a number of design and software features to help motors sellers list more products on eBay, grow their sales and increase their eBay SEO.

eBay Advertising

eBay’s Promoted listings allow sellers to sponsor items and aim for the top spot in eBay search to leverage a competitive advantage. Whether you are promoting your listings using the Standard (CPA) or Advanced (CPC) method, Frooition’s software can help you optimise your campaign strategy and sell more.

eBay Dynamic Cross-Selling

One of the most powerful features of Frooition’s eBay Listing Software is the Dynamic Cross-selling solution.

Cross Selling on eBay offers alternative products within each eBay listing. The aim is to grab the buyer’s attention and encourage them to visit a seller’s other items rather than return to the core eBay search.

Successful cross-selling directly increases sales, boosts conversion rates, and improves click-through and average basket orders. A positive side effect of cross-selling is it also promotes brand awareness – the more listings a customer views, the more exposure to your brand they receive.

Sellers are in full control of the cross selling options via the Frooition software. Sellers build up rules that items from category A promote items from category B . Rules are built and run in priority order. There are a number of scenarios available:

• Default: Cross sell items from the same store or eBay category – e.g. promote phones of different colors and memory sizes
  
• Accessories: Cross sell items from a different category – e.g. promote phone cases that fit the phone in the listing
  
• Up-sell: Cross sell items from a more expensive category – e.g. promote new phones on refurbished phone listings
  
• Offers: Cross sell items on offer or cheaper version – e.g. promote refurbished phones on new phone listings

Clever choices, depending on the items you’re selling, can greatly increase the number of extra items you sell per order.

eBay Auto Apply

While Frooition has a fantastic suite of eBay Listing Software to help sellers get their items on to eBay with outstanding design, we understand that sometimes it isn’t possible to completely change the way you list to benefit from design templates. That is why we created eBay Auto Apply. Auto Apply gives you an application-free design. The design is automatically applied as items go live on eBay – no matter how you list – you don’t need to do anything else.

eBay Bulk Revision

Our new, improved eBay Bulk Revision software takes an already great product to new levels. Easily update thousands of listings in minutes. The new Bulk Revision software now leverages eBay product caching to speed up listing revisions. Instead of loading products from eBay a few hundred at a time. Sellers can edit thousands of listings by filtering which products to revise and picking the revision they need with just a few clicks.

eBay Hot Product Finder

Suppose you’ve tried to research products to sell on eBay. In that case, you’ll know that it can be a slow and arduous process, having to go into every item and look at the sales history for each to see how fast they are selling so you can decide whether it will be profitable to sell that kind of product while making lots of notes to try and keep track of it all!

With our eBay Hot Product Finder, you can find out in moments what’s selling and at what volume and clearly see what is already making money on eBay so you can decide on the best items to sell. There is also a free Chrome plugin for this tool too!

eBay Promoted Listings Advanced Tool

We will very shortly be launching a new eBay Promoted Listings Tool that helps you streamline and get more out of your promoted listing campaigns. It helps select the right keywords for your products, exclude related phrases that you don’t want to be appearing in searches for and monitor your campaigns and then streamline further. Sign up here to join our mailing list and be notified when it’s released, just select eBay design for your area of interest from the drop-down list.

Going Multi-Channel

Of course, at Frooition, we like to think we are pretty good at what we do. However, we would never claim to be experts in everything. As an eBay design and optimisation agency, our in-house software development team prefer to focus their efforts on the core elements of our business and partner with others that can provide more specific services. This includes multi-channel listing software. What we offer for multi-channel sellers, however, is design services so that you can have the same design and logos across your eBay store, Shopify or Bigcommerce store, Amazon store and so on.

7 Benefits of Multi-Channel Software

There are many reasons why your business needs multi-channel selling software. Here are 7 top benefits as cited by our many multi-channel customers:

• Expanded Reach and Increased Sales: Multi-channel software enables retailers to sell their products across multiple online marketplaces and platforms simultaneously. By diversifying their sales channels, retailers can reach a more extensive customer base and tap into new market segments. This can lead to increased sales and revenue opportunities.

• Centralised Management: Managing inventory, listings, orders, and customer data across multiple channels can be complex and time-consuming. Multi-channel software provides a centralised platform where retailers can efficiently handle all their sales channels from a single interface. This streamlines operations, reduces manual effort, and minimises the risk of errors.

• Inventory Synchronisation: Multi-channel software often includes inventory management features that sync inventory levels in real time across all channels. This helps prevent overselling, eliminates the need for manual updates, and ensures accurate stock availability information for customers.

• Listing and Product Management: Multi-channel software simplifies the process of listing products on multiple platforms. Sellers can create and manage product listings, update descriptions and images, and optimise content for each channel from one unified interface. This saves time and effort compared to individually managing listings on each platform.

• Order Processing and Fulfilment: With multi-channel software, retailers can consolidate order management from different channels into one system. This allows for streamlined order processing, automated order routing, and efficient fulfilment workflows. Retailers can process orders faster, reduce errors, and improve customer satisfaction.

• Scalability and Growth: Multi-channel software is designed to support the scalability of online businesses. As retailers expand their operations or add new sales channels, the software can accommodate the increased volume and complexity. This scalability ensures that retailers can effectively manage their operations as they grow.

• Integration with Other Systems: Multi-channel software often integrates with other essential systems, such as accounting software, shipping providers, and inventory management tools. This seamless integration streamlines workflows, reduces manual data entry, and improves overall efficiency.

Selecting Your Multi-Channel Software Provider

A quick Google search will tell you that multi-channel seller software is a pretty competitive realm. There are literally hundreds of service providers, each offering a slightly different approach to multi-channel selling.

Before selecting your chosen service, you’ll want to perform some carefully considered due diligence. Retailers will need to evaluate their specific needs, consider the scalability and flexibility of the software, assess the supported sales channels, and review the ease of use, customer support and price point provided by each platform.

The good news is the team at Frooition has worked with suppliers across the entire landscape of the multi-channel sales arena and can help you find your perfect partner.

6 Multi-Channel Selling Software Providers We Most Frequently Recommend

For those struggling to select the perfect provider, we have created a list of the 6 multi-channel seller software solution providers we most frequently recommend to our clients. All of the following solutions integrate seamlessly with Frooition, and our eCommerce experts have close relationships with the respective experts at the various platforms, enabling us to introduce you to the right people.

• ChannelAdvisor: An enterprise-level solution providing everything retailers need to connect with more customers and streamline their selling operations across more than 350 global marketplaces and retail sites such as Amazon, eBay, Zalando, Walmart, and more. https://www.channeladvisor.com

• Linnworks: A hugely popular software solution which promises retailers that it will reduce errors, improve customer satisfaction, and save valuable time. https://www.linnworks.com

• StoreFeeder: Managing inventory and shipping updates across multiple marketplaces and websites. StoreFeeder’s behind-the-scenes processes save retailers many hours per day, making their businesses more efficient. https://storefeeder.com

• StoreGrabber: Promising to simplify your order management by managing your multi-channel e-commerce orders in one place by processing them individually or in bulk and syncing them in real-time. https://channelgrabber.com

• Codisto: Promoting a smarter way to sell on Amazon, eBay, Walmart, Google and more. Codisto helps retailers create new channel listings and sync product details, prices & inventory directly from their e-commerce platform. https://codisto.com

• Sellbrite: One of the easiest ways for brands & retailers to list and sell their products on the world’s largest online marketplaces. Try for free: https://www.sellbrite.com

Learn More

To learn more about how Frooition can help you select the right eBay or multi-channel selling software for your business, schedule a free 15-minute discovery call with one of our eCommerce experts today.