No, not all eBay sellers are automatically eligible for eBay Promoted Listings Advanced. To be eligible, sellers must meet specific criteria:

  1. eBay Store Subscription: Sellers need to have an active eBay Store subscription. Non-store sellers are typically not eligible.
  2. Seller Performance Standards: Sellers should maintain good performance standards. Accounts that do not meet eBay’s minimum performance requirements (e.g., those with a high defect rate or many unresolved cases) may not be eligible.
  3. Policy Compliance: Sellers must be in good standing with eBay’s policies, including payment of all eBay fees and adherence to eBay’s selling guidelines.
  4. Listings: Only certain categories of items may be eligible for promotion, and the items themselves need to be listed in eligible categories.

If you meet these criteria, you can use eBay Promoted Listings Advanced, which allows you to run campaigns based on keyword targeting using a cost-per-click (CPC) model.