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The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A [...]

From the customers’ point of view, there’s nothing better than an eBay purchase arriving earlier than promised. But in terms of eBay listing optimisation, if you are under-promising and over-delivering on your shipping schedules, you could be unwittingly damaging your visibility on eBay search and losing out to sellers who [...]

Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn't mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you [...]

When Frooition’s eCommerce design and build team hands over a new eCommerce site to a client, we do so on the understanding that the project is never truly finished. An eCommerce site is so much more than a static sales venue. It’s a living, breathing, ever-evolving marketing channel that will [...]

A picture might be worth 1,000 words, but a single image is not enough for eBay search. eBay recommends sellers use multiple images (between six and twelve) in their listings to maximise their chances of being found in eBay search. This approach isn't a nice to have eBay strategy. If [...]

If you are a seller that wants to stand out from the crowd on eBay’s marketplace, clean design templates ensure that all of your product details, images, shipping and returns policies, branding and company information are professionally presented.  In a world where customer trust is hard-won, these elements are essential. [...]

eCommerce businesses are just like swans. Above the water, they are all about elegant design and slick technology, while under the surface (in the warehouse), things are typically a lot more chaotic. Picking, packing and shipping is a business-critical process, especially when selling on online marketplaces like eBay and Amazon. [...]

The eCommerce team at Frooition pride themselves on being able to fit a square peg into a round hole when it comes to BigCommerce design projects. That's why so many clients with custom build requests find themselves calling on the Frooition team after less capable agencies let them down. While [...]

eBay item specifics are not just about following the latest eBay best practices. They could be a legal requirement and may even help protect your buyers' health. eBay UK has published a reminder to its sellers of their legal responsibility to display ingredients and allergen information when selling food and [...]

eBay has reversed its global ban on selling CBD (Cannabidiol) products on the UK marketplace for approved sellers. The growing CBD market in the UK was worth a staggering £690million in 2021, with demand for CBD products soaring during the lockdown. The UK is now the second-largest global market for [...]

Amazon has long prohibited its sellers from sending promotional email campaigns to their customers acquired on the marketplace. However, according to a recent announcement, that stance is now shifting for a select group of sellers. US sellers that are part of Amazon’s Brand Registry program are now able to send [...]

We’ve had a BIG week at Frooition. Not only were we recognised by BigCommerce as a top-performing agency partner for our “extraordinary and innovative” work. We also launched three new eCommerce sites for our clients within just a matter of days of each other. The first nomination came in the [...]

The eCommerce design and build team at Frooition likes nothing better than fitting a square peg into a round hole. That's why so many clients come to us after being let down by other agencies who just want to knock out "standard" websites. To be honest, we enjoy the challenge [...]

We talk a lot about eBay listing optimisation here at Frooition. The fact is, if you're not keeping on top of all those listing best practices that eBay regularly shares with everyone via its seller updates, is it any wonder your eBay sales have fallen off of a cliff recently? [...]

With more than 50,000 visitors and 2,500 exhibitors from across the trade, the Spring Fair, held at Birmingham’s National Exhibition Center (NEC) between February 6th and 9th, is like Glastonbury for the retail industry. As a business headquartered in the Midlands and serving clients worldwide, Frooition couldn't be more excited [...]

There's a long and short answer to the question about whether eBay sellers should invest time, effort, and potentially money into promoting their businesses on social media networks like Facebook, Instagram, Twitter, TikTok, and Pinterest. The short answer is: Yes The fact is, you probably already knew this, but in [...]

Optimisation, optimisation, optimisation! It seems that we cannot say the word “optimisation” enough when we talk about eBay these days. But just in case you didn’t get the memo, optimising your eBay listings should be your number one priority in 2022 if you want to stay relevant and continue to [...]

At Frooition, we are big believers in the power of video to increase sales conversions. This is because our clients tell us that they typically see an increase of anywhere between 15% and 30% in conversions when they add video to their eBay listings. Video is particularly useful in highly [...]

The word “optimisation” is never very far from our lips here at Frooition. So who better to speak to for the third in our series of Future Gazing articles than Ashley Maroney from Optiseller? Optiseller is a company dedicated to helping online retailers grow sales and improve performance across multiple [...]

eBay’s UK’s general manager, Murray Lambell, will be the first to admit that eBay hasn’t always got everything right during its 22 years in business. However, Lambell insists that the online marketplace listens to its community of sellers and constantly makes improvements. In a recent post to eBay SellerCentre, Lambell [...]