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eBay’s pre-loved fashion ambassador Tasha Ghouri has launched a new eBay store designed to bring a little glitz and glamour into everyone’s life this Christmas. The “Store of Pre-Loved Sparkle” features more than 100 items, including pre-loved sequin dresses and accessories, as ‘good as new’ refurbished tech products, and pre-loved [...]
Regular readers of this blog will recall the story of Shaun O'Brien of Direct Plants and how eBay saved his business and changed his life. However, if you are new to this channel, and looking for an inspiring tale of how an entrepreneur pulled himself from the brink of poverty [...]
Comedy is the new rock and roll, 50 is the new 30, and according to eBay’s UK boss, Murray Lambell, old is the new new this Black Friday. Speaking with the BBC, Lambell suggested that eBay will prioritise promoting second-hand and pre-loved items over new products this Black Friday. Lambell [...]
eBay has shared some practical insights into the 2022 holiday season across various product categories. The advice, which considers how the current economic uncertainty impacts buyers and sellers, focuses on a trend eBay calls "never-before-seen intentionality." This trend suggests that consumers haven't stopped shopping but are actively seeking highly personal and [...]
According to a recent survey by the accountancy software firm Intuit Quickbooks, small business owners in the US, Canada, and the UK are surprisingly optimistic about the 2022 holiday season. This news comes despite growing concerns about the cost of living crisis. According to the survey, 75% of UK small [...]
We love a good podcast here at Frooition and so were delighted to learn that eBay has recently launched its own show: The eBay Seller Spotlight Podcast. The podcast, which is available across all major streaming channels, focuses on seller stories and is designed to offer an inspiring and entertaining [...]
Sellers on online marketplaces like eBay and Amazon typically follow the "stack them high, sell them cheap" business strategy first coined by Sir Jack Cohen, founder of British supermarket chain Tesco. Flying in the face of this logic, luxury goods re-seller, What Goes Around Comes Around (WGACA), has recently opened [...]
With the festive season primed to start a little earlier this year, Amazon has announced its Top 10 Toy list for Christmas 2022. As you might expect, the list features a number of big-name brands, including Lego, Playmobil, and Crayola. However, the list also features several apparently random toys, including [...]
When sourcing new products to sell, it's important to consider current consumer trends. Buying habits have shifted dramatically in response to rising fuel costs and ongoing economic uncertainty, according to a recent report by the UK-based online marketplace OnBuy. The report suggests that the British buying public is making shrewd [...]
With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so [...]
