Welcome to the Frooition Blog
We recently published a blog post highlighting how eBay listings with zero sales activity over the last 90 days may impact negatively on your entire product catalogue's visibility in eBay search. We suggested that eBay sellers should therefore stop, optimise and relist any slow-moving items to protect their wider items' [...]
In 1995, a random shopper purchased a broken laser pointer from a fledgling online auction site and, unbeknown to him at the time, became eBay's first-ever buyer. The story of this mystery shopper became part of the folklore behind one of the Internet's biggest and most loved brands. Twenty years [...]
eBay has announced the release of new features to its Promoted Listings Advanced (BETA) advertising service. The changes are designed to enhance eBay sellers' ability to reach more buyers from eBay searches. The online marketplace has expanded the number of available slots at the top of eBay search results, creating [...]
Fast fashion brand, Pretty Little Thing, has launched a marketplace app enabling users to buy and sell second-hand clothing. The PLT marketplace joins an already crowded market, including fashion-specific brands like Depop and Vinted, along with traditional online marketplaces like eBay, which are rapidly rediscovering their love for pre-loved items. [...]
The eBay Business Roadshow is heading to Southend on Sea on September 8, 2022. What better way to end the summer than a quick trip to the seaside to catch up with eBay best practices and network with eBay executives and fellow sellers? The eBay design and optimisation experts at [...]
The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as [...]
Peloton Interactive Inc, the brand that essentially re-invented the home exercise bike, has announced it will start selling its "bikes" and accessories on Amazon.com. This is a significant move for the company that previously only sold direct-to-consumer via its own eCommerce channels and retail stores. Ironically, for a company that [...]
Online marketplaces like eBay and Amazon might be the first step many small businesses take on their online retail journey, but that doesn’t mean the scale of the opportunity isn’t significant. According to a recent report in Internet Retailing, the UK is home to approximately 882,000 businesses selling on online [...]
We might be in the midst of another extreme heatwave this summer, but that doesn't mean it's too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales [...]
As a content marketer, I've always been a big fan of social media. I've long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts. [...]
