Welcome to the Frooition Blog
The eBay Business Roadshow is heading to Southend on Sea on September 8, 2022. What better way to end the summer than a quick trip to the seaside to catch up with eBay best practices and network with eBay executives and fellow sellers? The eBay design and optimisation experts at [...]
The cost of living crisis caused by rising energy costs and the subsequent squeeze on household budgets will hit online retail businesses hard this winter. Not only will people have less money to spend on little luxuries and everyday essentials, but the cost of doing business will also soar as [...]
Peloton Interactive Inc, the brand that essentially re-invented the home exercise bike, has announced it will start selling its "bikes" and accessories on Amazon.com. This is a significant move for the company that previously only sold direct-to-consumer via its own eCommerce channels and retail stores. Ironically, for a company that [...]
Online marketplaces like eBay and Amazon might be the first step many small businesses take on their online retail journey, but that doesn’t mean the scale of the opportunity isn’t significant. According to a recent report in Internet Retailing, the UK is home to approximately 882,000 businesses selling on online [...]
We might be in the midst of another extreme heatwave this summer, but that doesn't mean it's too early to start thinking about Christmas. If the dog days of summer mean anything to online retailers, this time of year should be about getting ready for the peak Q4 Holiday sales [...]
As a content marketer, I've always been a big fan of social media. I've long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts. [...]
eBay UK is "coupling up" with Love Island's Tasha Ghouri in what is described as the first non-fast fashion brand partnership to come out of the cult TV series. The collaboration is part of eBay's continued commitment to change how consumers shop for clothes. eBay currently sells a piece of [...]
eBay has highlighted its commitment to eBay Focus Categories as fundamental to the online marketplace’s long-term growth plan. This pledge will be welcomed by many sellers who have long called for eBay to focus on what they do best, connecting enthusiastic buyers with traders who have access to products that [...]
Hot on the heels of eBay’s collaboration with ITV2’s Love Island this summer, the online marketplace has announced it is working with MTV to resurrect the TV classic motor makeover show Pimp My Ride. The show will return as a six-part series and will be streamed on MTV UK’s YouTube [...]
TikTok's plans to turn the burgeoning social media platform into a global livestream shopping platform have been potentially derailed, according to a recent report in the Financial Times. The livestream shopping experience was launched in the UK last year after initial success in the Asian markets. However, plans to expand [...]
