Welcome to the Frooition Blog
As a global business that is proud to call Birmingham home, we are always delighted when the Internet Retailing Expo (IRX) rolls into town. IRX will return to the Birmingham NEC on the 11th and 12th of May, and the Frooition team will be there to help you optimise your [...]
eBay is hitting the road over the next 12 months with its first-ever physical regional roadshow and investment programme in the UK. The eBay Business Roadshow has been organised in partnership with Small Business Britain and the British Chambers of Commerce. The first roadshow will roll into Sheffield on 28th [...]
Good news might be in short supply at the moment. With the ongoing Covid-19 pandemic still impacting manufacturing and supply chains, the knock-on effects of Brexit wrapping international trade up in red tape, rising fuel costs adding to the cost-of-living crisis, and now a war in Eastern Europe, it's a [...]
B2B selling is a funny old business. Historically, wholesale and distribution companies have been built on the back of personal relationships and may have been reticent to embrace the world of eCommerce fully. But the world is changing, and more B2B buyers expect a B2C sales experience in their business [...]
Many business owners will be familiar with the Pareto principle, more commonly known as the 80/20 rule. That rule suggests that roughly 80% of consequences come from 20% of causes. For the eBay seller, this might mean that 80% of your sales will come from just 20% of your products. [...]
When you work in eCommerce, it's sometimes easy to forget that many consumers don't actually understand what an online marketplace is. You might look at a platform like eBay or Amazon and see a marketplace where millions of private, independent, and big brand sellers can come together and sell their [...]
If we cast our minds back a few years, eBay sellers used to only contact Frooition for design services. Today, those design jobs come in with a long list of other eBay problems that need resolving. With more than 16-years of experience helping thousands of eBay sellers sell more on [...]
The way people buy cars and automotive spares and accessories is changing, with online retailers and marketplaces taking an ever-increasingly large market share. Of course, the driving public was already moving towards this online model, but automotive sales saw incredible acceleration during the pandemic like so many other verticals. A [...]
From the customers’ point of view, there’s nothing better than an eBay purchase arriving earlier than promised. But in terms of eBay listing optimisation, if you are under-promising and over-delivering on your shipping schedules, you could be unwittingly damaging your visibility on eBay search and losing out to sellers who [...]
Your business is fraught with risk when you rely 100% on online marketplace sales. Just because you are busy with marketplace sales doesn't mean that your business is in good shape. In many ways, those eBay and Amazon sales are like a diet rich in sugar. They will give you [...]
