Welcome to the Frooition Blog
As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at [...]
Frooition and BigCommerce will be exhibiting and speaking at The Great British Expo’s North West Expo event at the Etihad Stadium in Manchester on November 18, 2021. The Frooition team will be joined on their event stand by representatives from BigCommerce and are looking forward to meeting retailers and other [...]
Starting a business on eBay or Amazon can be a straightforward process. You have stock, you list it, you sell it, and then it’s just a question of rinse and repeat. However, growing your business on eBay or Amazon is a much more complicated affair. As your business grows, you [...]
Here at Frooition, we help eBay sellers drive sales by creating custom designs and optimising listings. One of the easiest ways to increase buyer engagement is to add video to your listings. Our clients tell us that they are seeing anywhere between a 15 and 30% increase in conversions from [...]
I’m going to share a secret with you at the end of this blog post. Hopefully, it will inspire you to invest in a marketing strategy for your eCommerce site that you know you should have been doing for years now but have somehow put it off. For as long [...]
After a long career in retail management and eCommerce, working with major brands, including HMV and Clarks, Dave Elston decided it was time to invest his knowledge and experience into something he could call his own. So, in 2020, he started on a new journey which saw the launch of [...]
Optimising your eBay listings for the many different seasonal opportunities should be a priority on your holiday marketing "to-do" list. But who has the time at this time of the year to update their holiday-themed templates for Halloween, Black Friday, Christmas, New Year, and the January Sales? Celebrating the festive [...]
eBay Promoted Listings is a promotional strategy that some sellers might be running scared of this Halloween. Many online retailers are asking the eBay optimisation team at Frooition, are Promoted Listings just a trick to increase eBay seller fees or are they a treat that will help them improve their [...]
Hot on the heels of September’s eBay Open UK event in Manchester, Frooition is hitting the road again and heading to the Birmingham NEC for InternetRetailing Expo (IRX) on October 13th and 14th. We are particularly excited to be back at the NEC and InternetRetailing EXPO because (a) it's on [...]
The month of October and Halloween traditionally marks the start of the busy holiday sales season with eBay sellers gearing up for what should be the most wonderful time of the year. But 2021 is no ordinary year (as if you needed reminding). Instead, many online retailers are navigating what [...]
