Welcome to the Frooition Blog
With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. [...]
One of the hallmarks of a great brand is a confident and distinctive tone of voice. These brands know exactly who their customers are and speak to them in a way that’s natural and engaging. Tone of voice is the result of the choices a brand makes about the language, [...]
Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are [...]
Of all the ways to make a living online, starting an e-commerce business is the simplest. Moreover, there's long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online [...]
Platform loyalty allows you to simplify your inventory and distribution process. But it also puts your business at risk. When all your sales on one platform, suspensions or account issues are costly. For example, if you only sell on Amazon, an account suspension could end your business. Also, no matter how [...]
Are you trying to decide what to sell on Amazon? With more than 3 billion products listed on Amazon worldwide, chances are that whatever you are thinking of selling, it's already being sold on Amazon. There's still plenty of opportunity to make impressive profits selling products on Amazon, but it's critical [...]
In 2013 Paul Jones started a business from his home, making bags. His personal mantra is "make a good start Jones" and so he named the business Goodstart Jones. And as starts go, this one certainly was good. Paul Jones made a lightweight and durable bag with a waterproofed wooden stability [...]
What is Amazon FBA? FBA means fulfilled by Amazon. With the Amazon FBA program, you choose what you want to sell, send it to Amazon, and they do the rest for you. It's a model that is growing in popularity. Because Amazon FBA makes it easier for you to build [...]
Who Can join Amazon Brand Registry? Brand Registry is for sellers who are brand owners or manufacturers. It's also open to distributors who have written permission from the brand owner to manage a specific product on Amazon. If you don’t fall into one of these categories, you won't be [...]
Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience. Customers can even select raw tree trunks to have furniture carved from. However, they had [...]
