Welcome to the Frooition Blog
Drop shipping is a popular eCommerce strategy many new and more established businesses use to list and sell products on online marketplaces like eBay and Amazon and their own BigCommerce or Shopify web stores without first taking items into stock. Often seen as a low-risk strategy, with little or no [...]
When it comes to eBay optimisation, many online retailers will do well to remember the old English proverb - A penny saved is a penny earned. eBay optimisation isn’t just about creating opportunities to maximise your sales. Your optimisation strategy also has the potential to look after multiple areas of [...]
eBay Motors has announced the launch of eBay Guaranteed Fit, a program designed to give users greater confidence when buying and selling auto spares and accessories on the marketplace. Buyers can now look for the green 'Fits' compatibility checkmark on selected parts and accessories listings to understand whether the part [...]
In the 25+ years I've worked in the eCommerce industry, I've met many busy fools. In the past, many of these sellers were burned by careless spending on paid search campaigns, mistaking the massive sales volume and associated turnover it generated for profit. It wasn't until the end of the [...]
eBay has announced that it has acquired 3PM Shield, a provider of advanced AI-based marketplace compliance solutions, to enhance the online marketplace’s monitoring solutions which prevent the sale of counterfeit items, unsafe products, and illegal goods. The announcement is part of eBay's ongoing commitment to providing sellers and buyers with [...]
Like painting the Forth Bridge, eBay listing optimisation is a never-ending task. If you want your listings to perform well in eBay search and ultimately sell more, you must keep up with listing best practices. This is a challenging task, particularly when eBay constantly moves the goalposts. Are Your Sales [...]
The eBay Business Roadshow winds up its current run of educational events across the UK with a visit to Cardiff, Wales, on March 2, 2023. The full-day event, which takes place at Sophia Gardens Cricket Ground, located just 15 minutes from the Welsh capital's city centre, is free to attend [...]
BigCommerce has announced that its Multi-Storefront (MSF) service, previously only available for enterprise merchants, is now available as a self-service feature to small and midsize retailers directly within their BigCommerce store. What is the Multi-Storefront (MSF)? The MSF feature allows online retailers to use a single BigCommerce "store" to power [...]
Regardless of whether your peak trading period falls during the last three months of the year, the summer months, or rides on the back of the good intentions that come with the new year, few businesses aren't impacted by seasonality. Therefore, having the ability to look back at your historical [...]
eBay has warned sellers in multiple categories that their products may lose visibility in eBay search if they do not update their listings with new item specifics before a deadline of February 22, 2023. With the vast majority of sales on eBay initiated via the online marketplace's search engine, sellers [...]
