Welcome to the Frooition Blog

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on [...]

Introduction When diving into the world of online shopping, the digital shelf space your products occupy can greatly influence your success. On platforms like eBay, optimizing item specifics isn't just an added bonus—it’s a necessity if you want to catch the eye of potential customers browsing on Google Shopping. With [...]

Unravelling the intricacies of eBay SEO is paramount for sellers aiming to enhance product visibility and combat the persistent challenge of listing displacement. Contrary to popular belief, eBay SEO proves to be the most effective and cost-efficient marketing method, along with custom eBay listing branding, offering long-term benefits even after [...]

Over the years I am sure we have all had times where we needed a little more oomph with our eBay searches? Perhaps you were searching for a new phone, but were getting bombarded with listings for phone cases or cables? Maybe you needed new floor mats for your [...]

With temperatures soaring, many eBay sellers will be thinking about taking a much-needed break. But, as many sellers will attest, eBay is a juggernaut that never stops. How can you take a break when there is so much work to do? There is always an email to answer, an order [...]

With Father's Day just around the corner (June 18th), eBay has launched a dedicated landing page packed full of incredible gift ideas, including tools, sporting goods, personalised gifts, and other must-haves for dad.   To help sellers celebrate the big day, the online marketplace has also shared a short guide to [...]

Custom eBay brand design sets you apart from competitors and keeps customers in your eBay listings for longer. Not just exciting visuals, custom eBay listing design can include extra sales features like video in listings, dynamic cross-promotion and software for motors and motor parts sellers. It’s important that your customers know [...]

Did you know that nearly 2/3rds of 7-figure ecommerce businesses saw their revenue either increase or stay the same since the global pandemic hit earlier this year?  Customers shifted their consumption almost entirely online when stay at home orders were put in place this spring, which led to an explosion [...]

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it's a phrase that's never monotone. There's a natural energy to it's quick simplicity. Growth - we all want that. Hacking - getting what we want even faster [...]

Traffic is guaranteed on eBay. But converting viewers into customers and increasing order value will always be a challenge. For your business to grow, you should be cross selling on eBay. When done right, cross selling can help customers, shorten the purchase journey, and increase revenue.   What is cross [...]

With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. [...]

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are [...]

Spend ten minutes scrolling Instagram and you're sure to come across a dozen new brands, all offering you products that instantly catch your eye. The e-commerce industry has spent the last decade celebrating Amazon’s power in retail. Measuring the potential of a brand by its scale and path to category [...]

According to a Gen Z report, that generation cite social media as their most influential source for buying decisions. Couple that, with a Meeker report shows 55 percent of users who found a product on social media went on to purchase it later. That makes social media one of the most [...]