eBay Promoted Listings Advanced supports specific types of listings, and not all categories or items are eligible. Here are the main requirements for listings that can participate in Promoted Listings Advanced:
- Fixed-Price Listings: Only fixed-price listings are eligible for Promoted Listings Advanced. Auction-style listings are not supported.
- Eligible Categories: Listings must fall under eligible eBay categories. While many categories are supported, certain restricted categories (like real estate, vehicles, or some business and industrial items) may not qualify for promotion.
- Buy Box: To promote an item, it must be in the Buy Box position. The Buy Box is the default listing shown when buyers view the search results, and you must be the main seller for the item in the Buy Box to promote it.
- In Stock and Active Listings: The item must be in stock and actively listed. Inactive or out-of-stock listings cannot be promoted.
- Compliant Listings: Listings need to comply with eBay’s policies, including its guidelines for product images, descriptions, and pricing.
- Store Subscription: Sellers must have an active eBay Store subscription to use the advanced promotion tools.
In summary, fixed-price listings in most categories are eligible, provided the item is in stock and compliant with eBay’s guidelines, and the seller has a store subscription.
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